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What should be paid attention to in the development of cutting tools enterprises in China
发布时间:2019-09-16  来源:超级管理员  浏览次数:0

  The development of tool enterprises, Chinese tool companies have occupied half of the market. But there are still some issues to be aware of:

  Grasp the "low" and put the "high"

  The content of science and technology is low. At this stage, cemented carbide tools have dominated the tool type in developed countries, accounting for as much as 70%. However, high-speed steel tools are shrinking at a rate of 1%~2% per year, and the proportion has dropped to less than 30%. At the same time, cemented carbide cutting tools have also become the main tools required by processing enterprises in our country, and are widely used in heavy industry fields such as automobile and parts production, mold manufacturing, aerospace, etc., but our country's tool enterprises blindly and massively produce high-speed steel knives and some low-end standard tools, completely without considering the market saturation and the needs of enterprises, and finally "give up" the high-end tool market with high added value and high-tech content to foreign enterprises. According to data, the current annual sales of our country's tools are about 14.5 billion yuan, of which cemented carbide tools account for less than 25%, but the cemented carbide tools required by the domestic manufacturing industry have accounted for more than 50% of the tools.

  The added value of the product is low. In 2007, 4,500 tons of cemented carbide produced in our country were used in the production of cutting tools, which is comparable to Japan. However, the value of the tool is only 800 million US dollars, far less than Japan's 2.5 billion US dollars, which fully shows that there is still a considerable gap between the overall production level of domestic cemented carbide high-efficiency tools and foreign countries. Therefore, under the premise that domestic enterprises cannot meet market demand, the demand of the manufacturing industry has to rely on a large number of imports to solve. According to data, the annual growth rate of sales of major foreign companies in China's mid-to-high-end knife market has reached 30%, which has exceeded the average annual growth level of domestic knives.

  The service is not in line with international standards

  Multinational enterprises, such as German Schonke, Japan Daijie, Denmark Unimok and other knife manufacturers, have accumulated rich production experience in the long historical development, which also determines that their service form is no longer "one hammer sale", but beyond the primary sales stage of only providing customers with knives, according to the problems encountered by customers in the production process, timely solutions are proposed, this advanced form of integrating sales into the production process of enterprises has become the usual sales method of foreign enterprises. This is also one of the reasons why the products produced by well-known knife companies are expensive and marketable, and some Chinese companies cannot win the favor of customers despite their "large volume and wide coverage".

  The road to enterprise informatization is blocked

  The 21st century is the era of networking and informatization, and the degree of enterprise informatization will become an important indicator to measure the level of enterprise modernization and development. Networking and informatization can not only improve the efficiency of enterprise office, save office expenses, and speed up the response speed, but also provide market information, assist enterprise judgment, and build enterprise brand.

  At the same time, whether to value and know how to use the media to promote oneself is also one of the phenomena of differentiation between Chinese and foreign tool companies. Before or during major exhibitions, some internationally renowned enterprises will use industry media to promote their corporate brands or new products, and the person in charge of the enterprise gladly accepts and attaches great importance to the interview of media reporters, but some Chinese enterprises may be reluctant to accept media interviews and reports because of "shyness" or scruples, and finally miss the "free" opportunity to promote products and enterprises.

  Serious waste of resources

  According to data, in 2007, our country produced about 80,000 tons of high-speed steel, accounting for about 40% of the world's total output, but due to the lack of accurate market supply and demand information, a large number of high-speed steel tools produced in surplus and had to be sold at low prices, resulting in a large number of tool manufacturers with low efficiency, and a large number of valuable tungsten, molybdenum and other rare resources were seriously wasted.

  Similarly, China produces 16,500 tons of cemented carbide annually, accounting for about 40% of the world's total production. However, the output of cutting inserts with the highest added value in cemented carbide products is only more than 3,000 tons, accounting for only 20%. Therefore, on the one hand, the supply of cemented carbide tools urgently needed in China is insufficient, and on the other hand, it also makes valuable cemented carbide resources underutilized.

  80,000 tons of high-speed steel and 16,500 tons of cemented carbide, but the total sales of cutting tools produced in the end only accounted for 15% of the global total, which also fully reflected the extensive development of the industry and the seriousness of resource waste.

  Industry insiders agree that with the rapid development of China's economy in the past 30 years, the manufacturing industry will become stronger, and the market space will be as vast as the European and American markets.


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